One of the coolest product sponsors we have is Hawk bottom brackets. It doesn't seem that cool, until you understand what it is. Instead of ceramic balls, they use super high grade steel balls. Why??? Because after a few rides on your ceramic BB, you have a sand BB. Not the case with these. Also, half the cost of ceramic. I have been using the Hawk BB for a couple months now and guess what, the cranks spin sooooo smoooooth! And for around $100, can life get better? I submit that it cannot!
Follow this link and go to the "shop now" link on the top of the page.